Turns out, branding and packaging in the retail world are very important, We have worked closely with a graphic artist/designer to develop our branding and custom made packaging. Our brand name has been designed to honour the Chipewyan language syllabics while our logo, the red-foiled Canadian maple leaf, has stripes to represent the Aurora and spikes to look like flames symbolizing heat.
Aurora Heat's retail packaging was developed with a local company, Cascade Graphics in Fort Smith. Our hand and foot warmers are in pillow-style boxes with a window opening so the softness of the fur can be felt. Currently, our packaging is custom made by a print shop in Edmonton. Trying our best to stay Canadian-made!
May the fur be with you!